This press release, tailored for consumer-targeted food publications, is one of two seasonal pressers I created for a boutique cookie brand that sells to both foodservice and consumer markets.
In January 2009, Right Angle Studio commissioned me to write the copy for a poster (with art by Rik Lee) promoting Lygon Court shopping centre to students at the nearby University of Melbourne.
In February 2010, I wrote a track-by-track guide to Great Deeds Against The Dead, the debut album of Melbourne band Gosteleradio, to be included with pre-release press copies of the album.
In 2008 I was hired by Intrepid Travel to write lively, evocative copy for the 2009 brochure series and for the web. This short piece introduced the company’s series of Kilimanjaro treks.